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Once you’ve unlocked the free privileges that come with having a business profile, you should start using them to measure analytics and better understand your audience. If you follow a lot of people, Instagram will give you more alternatives to pick from, so you won’t see every post from every account. Another reason Instagram is ideal for shopping is the platform itself. As we discussed in the last chapter, Instagram has lately announced a slew of new business-focused capabilities – and there will undoubtedly be more to come! Whether through links in Instagram Stories or shoppable Instagram posts, many of our online purchasing experiences will begin on Instagram in the near future. Create gold-standard videos in minutes with InVideo’s online video editor.
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You could post a beautiful photo of one of the recipes that features on your blog on your Instagram. Customers will click through to your blog, then convert and purchase some of your products. Back in 2019, the sustainable clothing company promised to plant a tree for every 10 likes of their Instagram post. National Geographic, Nike, Victoria’s Secret, and NASA have some of the most followed brand accounts on Instagram, and the platform is renowned for its wide selection of niches. When you first start posting on Instagram, there’s a limit to how often you can post to avoid getting blocked for a while.
This makes it slightly more difficult for users to find the link for your business’s web page. Lastly, Instagram advertising might be too costly for you and your business. By using this information, you can see what type of content works best for your business. If you see an increase of activity on a certain type of content, you can identify what went right in it.