7 Ways to Succeed With Instagram as a Business

For this exercise, invite people who are in direct contact with customers or people you are targeting. Make sure both you and your users can read it in less than 5 seconds and clearly understand what your product is all about. Users behave differently depending on how many times they’ve already used your product. Just like with the device type, you can customize personal experience depending on whether they explore your product via guest mode or log in.

You can do these on any platform, but Instagram really lends itself to this strategy. Just choose what you’re going to give as a prize, and then post your contest with clearly defined rules. Talk about your values and goals, share a relevant point of view with your audience, and get their opinion.

Instagram is owned by the same person who owns Facebook and has 500 million daily active users. Even a message as simple as that one helps build trust between your business and potential or existing customers. Because Facebook Messenger is a part of Facebook, it has the same access to Facebook’s large user base and advertising platform. And the second being if your type of business is prohibited to advertise on Facebook based on Facebook’s ad policies (i.e. a vaping or tobacco company). This gives you the power to target your exact audience and put your ads and content in their newsfeed where they are already scrolling.

But since mobile internet usage has officially surpassed that of desktop usage, the wisest direction you can take with your social marketing strategy is to the small screens. The idea here is to control the search engine results page as much as you can by creating profiles and content that points back to your brand. Your online reputation is critical to your business, and for that reason, you have to be vigilant about what comes up when customers search for your business or brand’s name. When it comes to online reputation management and search engine optimization for your brand name, having an Instagram account is a must-do.

Affiliate marketing is a great method to make money with your Instagram business account. You can use Instagram to make posts or stories about things you enjoy and use. After that, you can post those links in your Instagram bio or through Instagram’s shopping feature. If you have experience organizing events like concerts, shows, meetings, exhibitions, awareness programs, planning a wedding, etc… You can post pictures/videos to showcase your work. BTS and real-time posts will capture your audience’s attention.

The new app added support for videos , album posts and direct messages. Similarly, an app for Windows 10 personal computers and tablets was released in October 2016. Read more about buy real instagram followers here. In May, Instagram updated its mobile website to allow users to upload photos, and to add a “lightweight” version of the Explore tab. Instagram is the go-to place for hundreds of millions of people to share their photos, videos, and stories every single day. In this post, we’ll dive head first into how you can use Instagram for your small business and show you how you can connect with your audience on the platform.

Ideally, use your business email or an email designated for your business’s social media accounts. You can also log in with Facebook if you already have a business account there. Instagram’s robust business features are available only if you create a business or creator account. We’ll explore setting up your Instagram business account and show you how to take advantage of Instagram’s top connection, engagement and sales tools.

But don’t pat these channels on the back for their altruism—the algorithm also gives them more control over their advertising ventures. Soul Machines (link resides outside of ibm.com)uses software to create artificial online advisors that improve customer service and efficiency. The advisors have human faces, expressions and voices that react intelligently, empathetically and efficiently to customer questions and needs.

From customer complaints to a product going viral, the platform offers many features for small businesses, leveling the proverbial digital playing field between small and large businesses. But because it’s been around for a while, there’s loads of information available to you on how brands can use it. In this guide, we break down how to use Instagram for your small business from taking advantage of the platform’s features to specific ideas on how to increase your digital footprint. Reels are vertical videos you can access from the bottom-center button of the Instagram mobile app. They last up to 60 seconds and are a great way to feature new products, highlight your work or engage with customers. Instagram feed videos can be up to 60 minutes long and are excellent for long-form content.

Leave a Reply

Your email address will not be published. Required fields are marked *

WC Captcha seventy ÷ seven =