The business sector is getting closer and closer to being paperless. However, one thing that will always be asked of the branding service provider. Despite all of the innovation and technology, will be to design a business card.
Be aware, however, that when you design a business card. It should not affect how effective it is in attracting customers.
6 Easy Steps to Design a Business Card
1- Keep It Simple.
It’s easy to overdo it when coming up with concepts for a business card. When you design a business card, you want it to stand out with so much information to provide. This thinking style can easily result in a business card that is far too busy, overly intricate, and undoubtedly unattractive to the typical individual. People want knowledge as soon as possible with the least amount of bother in this age of immediate gratification. Make sure your business card design is straightforward. Don’t go overboard with the amount of information you offer; stick to a maximum of one to three colors, clear lines, and straight corners.
2- Create a unique design.
Don’t be scared to employ a dramatic design and keep it simple. Including distinctive colors or designs, concepts are totally acceptable. You might genuinely get someone’s attention and assist in turning the business card into a sale by thinking outside the box. Consider using a card with an unusual shape, textured paper, or embossed typography. Without overly complicating the process, these straightforward design elements can help your card stand out from the crowd. Keep the striking design as uncomplicated as you can, of course.
3- Use a big logo.
What is the most crucial information that a potential client should learn from your business card? Obviously, business! Make your custom logo design the card’s primary visual component to attract attention. Make the design as straightforward as possible by basing it entirely on your logo. In what way may the card avoid the logo? What hues or aesthetic components fit well with the logo? You can guarantee that everybody who sees the card will remember the company by the logo by keeping these design guidelines in mind.
4- Select A Typeface
It’s now time to choose a typeface! For the sake of consistency, we advise using the exact same typeface on your business card that is used on your website, logo, or other marketing materials. Your brand should be reflected in the typeface you select. Choose technical, contemporary fonts if your business is in the technology sector. A serif or typewriter-themed typeface can be appropriate if you’re a writer.
5- Place A Call to Action There
One of the main things that you must never forget when you design a business card is to place a call to action there. Although a call to action (CTA) isn’t always necessary on business cards, it can be useful when urging potential customers to take the next step. Offer clients a unique deal, a promo coupon, a shout-out on social media, a helpful hint, or any other perk that will get them connected with your company. You can add a CTA in a creative or entertaining way, or you can just add a QR code on the back of your card and leave the front alone.
6- Finish Off Your Design
The last thing you want to do is open a brand-new box of business cards that have just been produced only to find a mistake. Proofreading, proofreading, and more proofreading are some of the most important pieces of business card design advice! Request a friend or coworker to review your card design for spelling mistakes or other irregularities. It never hurts to get a second pair of eyes to look something over! To prevent any printing misunderstandings, make sure to double-check and properly name all of your final files.
A business card is still a valuable marketing tool, even with the advancement in technology. To make your next business card more useful and to advance the company, bear these suggestions in mind while you create it.
Always keep in mind that business cards serve more purposes than only aesthetic ones. A single card serves as your company’s first impression, a platform for your brand, a source of contact information, and a way to give your company greater legitimacy.
This guide has taught you that making a great business card doesn’t have to be a time-consuming, expensive, or complicated endeavor. You may now benefit from the countless advantages that having a properly-designed business card offers thanks to this new information, as well as the assistance of a business card designer.