One of the best ways to get more exposure for a local SEO service is by getting listed in local directories. It is important to have a consistent phone number and N.A.P as this will confuse customers and can negatively impact scans by search engines. Another good way to get listed is to become an influencer within your community. For example, if you’re a member of the local newspaper or Better Business Bureau, you can get listed. Sponsorship opportunities can also boost your local SEO ranking.
Location-based factors are included in local SEO
Location-based SEO involves optimizing your website for search queries related to your business. For instance, if you own an auto body shop in Harrisburg, you would want to appear in local searches for the type of repair you offer. In addition, local SEO allows you to reach local customers. The process of local SEO is crucial for online businesses. However, it is important to know the tricks of the trade and the search engine algorithms before starting this campaign.
First, you need to know what location-based factors affect your website ranking. Using Ahrefs’ Keywords Explorer will help you determine which keywords have a high amount of local intent. This means that the searcher wants to find businesses in their immediate area and is likely looking for local SEO. Google’s search results will also help you determine if a keyword is local.
Another way to increase your local SEO ranking is to claim business profiles on social media platforms like Facebook and Google+. While it’s not easy to get more visibility with social media, claiming business profiles is a best practice. The presence on social media pages does not directly translate to higher rankings but will boost your online presence.
Website content is a significant factor in local SEO
Whether you’re launching a new website or boosting your local SEO, your website content is one of the most important aspects of your marketing strategy. It can improve search engine rankings and attract more local customers. Fortunately, there are many ways to optimize your website content.
Adding a relevant meta description and page title to your site’s content is a great way to get higher rankings in search results. You should also ensure your website follows a logical structure, as well as link your pages to one another. This helps search engine robots understand your website content.
Another major factor is the Google My Business listing. This is necessary to get a high ranking in the local organic results and the Google pack. While this is not the only ranking factor, it’s still one of the most important factors in local SEO. The importance of the Google Business Profile has increased from 15% to 36% in the recent survey. Links and citations are also important, but their importance has decreased compared to the other factors.
Content marketing is essential to local SEO
Whether you own a local cafe or an insurance company, content marketing is essential to local SEO. By providing useful and informative content, you can increase your local search visibility and get found by more local customers. In addition to boosting your search engine rankings, content marketing can also improve your dwell time, which is an important metric in SEO.
Content marketing can also improve your brand’s reputation. In the local SEO industry, brand credibility is key. Brands have to meet local expectations, but they also need to stick to their own style of delivery. If your brand is a sports brand, for example, you can use content marketing to appeal to people in your area who are passionate about sports.
Content marketing is essential to local SEO because it allows you to create informative and useful content that can influence your customer’s decision. This content must be relevant to their needs and be unbiased. Today’s customers are more educated than ever before, so if you create great content about your business and your area, your content will have a good chance of being shared. The quality of your content will increase your rankings and increase your keyword search visibility.
Tracking performance of local SEO
If you want to determine how effective your local SEO service is, you must be able to measure progress. Using a Google Analytics account is a great way to measure organic traffic growth. You can also compare results to previous periods or year-over-year growth. By tracking analytics, you can refine your local SEO strategy and get a clearer picture of results.
One of the most basic metrics for measuring success is the CPC, or cost per conversion. This metric can help determine whether your local SEO service is getting you the best ROI for your money. If the CPC is too high, it may be time to adjust your local SEO strategies. Another important metric to track is page speed, which is defined as how fast your website can load. Slow pages result in higher bounce rates. If your website takes more than 2 seconds to load, it’s time to consider redesigning it. There are a number of ways to increase page speed, including compressing images and reducing redirects.
Another metric for measuring local SEO is the backlink profile. This can strengthen your local SEO strategy and guide your business to new audiences. Ahrefs is an excellent tool to check backlink profiles. You can check domain authority (DA), number of backlinks, percent of do-follow links, referring domains, bounce rate, and more.