It’s best to have your videos stand out in slightly less popular categories. Videos are at the heart of the marketing strategies on TikTok. While a partnership with influencers will help you revamp your marketing strategy, you need to open an account for your brand and use it to make and share videos. According to Statista, as of June 2021, the platform had over 98 million monthly active users worldwide on iOS devices and over 32 million on Android.
Read more about buy tiktok followers here. It can lead to more customer engagement, lower churn, and higher customer lifetime value. TikTok is arguably the best marketing channel for organic reach. If you know your audience and post consistently, you can get major traction without spending a dime on ads.
This is the most popular way to use TikTok, and there is no limit to what kind of content you can post and what you can achieve. TikTok marketing is all about using TikTok as a platform to promote your brand. Businesses can use TikTok for many different purposes – like spreading brand awareness, promoting a specific product or service, or even driving sales through the platform.
“First, I use the text to establish a problem or grab attention. I usually address people’s fears and concerns right off the bat. And then, step by step, I solve the problem,” explains Sawyer. According to Sawyer Hartman, filmmaker and vlogger, the key to TikTok — and any social media platform — is storytelling.
As with any new means of marketing, go through extensive testing. This section is where you’ll fill out all the details related to the landing page or app you’re promoting. This is the amount that you’re willing to spend on running your ads.
As you can see below, all their videos follow the same quality standards. One of their latest TikToks makes for great TikTok video idea inspiration. And no, you definitely don’t need a professional video service to create your TikToks. Winning TikTok example from the Farmer’s Dog we highlighted in our case study post?
At the bottom of this screen, you can customize your videos even more. She lives and works remotely from Winnipeg, a city smack dab in the middle of Canada. And one of the best ways to tell a story and grab your audience’s attention is by strategically using text overlays. After immersing yourself in TikTok for a few weeks, you’ll soon begin to gain a better understanding of what it’s all about. “It’s important to actually figure out who is popular, why they are popular, what people are saying, and what people are actually interested in,” he explains. If you’re looking to nail down transitions, Nichole Ciotti, Co-founder of Storyluxe, tells us it’s all about preparation and practice.