How to Increase Engagement on Instagram in 2022

This is the number of users who watched your video for more than 3 seconds. This is the number of times your product tags were tapped to view product details. Examining your profile implies a lot more than knowing which photo, video, or story got more likes, clicks, and/or comments.

When it comes to social media, you have your regular users and then you have influencers. For those not in the know, influencers are online celebrities who often promote a brand or product and take it into the mainstream. Businesses can raise brand awareness and reach their target audience by keeping an active presence and maintaining a routine of at least one post per day. This is how both household names like Coca-Cola and Adidas, as well as a slew of small businesses, have effectively used Instagram to thrive. This may seem minor, but I recently found that I could reach about 30% more people (organically!) in the feed just by tweaking my posting time.

Business accounts offer extra features that allow you to expand your profile, track content performance, and sell on Instagram. If you’re using Instagram for business, think of your profile as your homepage. You get 150 characters, one link, and a few action buttons to win over potential customers—so be sure your profile makes a good impression. Quality content that is relevant to your followers has a higher chance of eliciting a positive response from your followers.

This could be a link back to your main page, your newest product, or your latest blog post. However, this isn’t strictly true—in fact, this is one of the biggest misconceptions about Instagram. Instead, keep your chosen hashtags highly relevant to your interests. To do this, start typing a hashtag into your caption, and Instagram will suggest alternatives that could perform well for that topic. Don’t fall into the trap of using the same hashtags all the time, though.

The visibility of each post will depend on the number of likes and comments it receives. Take the time to create content that will delight and engage your customers. Once you start the live video, any followers currently on the app will receive a notification that you’re live.

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Or, you may be afraid of annoying your biggest fans who are seeing everything you post. Unfortunately, regular Instagram posts don’t let you add a clickable link to the description. For brands that sell products, shoppable posts are the solution. When you tag your products in a post, users can tap to find out more and make a purchase. Knowing where to place images in relation to each other will make your profile balanced. Intersperse simple, minimalist posts between busier ones.

If you can schedule between 1 – 4 curated posts per day, consistently, then you’ll find that you’ll be able to grow your Instagram followers in no time. This is because you already know that this content has the potential to go viral. This is a powerful Instagram content strategy and if you can execute it seamlessly, you’ll be able to grow your Instagram following much faster than you think.

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