JMC Ford Technology launches New Car Model

Wapcar Automotive News – On March 28, 2022, Jiangling Ford Automobile Technology (Shanghai) Co., Ltd (hereinafter referred to as “JMC Ford Technology”) launched its pioneering large, high-energy SUV, the Ford Equator Sport. It comes in four trim levels, Entry Trend, Trend, Titanium and Titanium Plus, with MSRPs of RMB 139,800, RMB 143,800, RMB 155,800 and RMB 165,800 respectively. It’s well-positioned to disrupt the status quo of the RMB 100,000 to RMB 200,000 segment, and it sets a benchmark for mainstream SUV value.

User deposits will be increased in value on purchases. New users enjoy six exclusive benefits, including a lifetime warranty on the core engine and transmission components, as well as a free lifetime data plan. All of these benefits will include pre-sale, after-sale and daily use. Model information and details are available on WeChat’s “Ford Experience Store” mini program, WeChat official page – “JMC car Ford Family Space” and official website.

Born to change the game, Ford Equator Sport redefines the value of popular SUVs

David Xiang, President of JMC Ford Technology, said at The Night of Challenges that they are challenging design boundaries and exploring a new realm of power and aesthetics. And, they defy space limitations by offering a spacious premium American-style cabin and a comfortable experience. They challenged us to integrate pioneering technology and people, making it compatible with all innovative digital terminals. They offer the best products at competitive prices, for young and trendy users who love the new Ford.

A new model created with a challenge in mind, the Ford Equator Sport prides itself on spacious design, pioneering technology and high quality. It challenges traditional notions and reshapes market perception with its impressive overall performance.

Wide body design breaks the boundaries of design and space

At a time when “looks equals power”, the Ford Equator Sport perfectly interprets the Ford brand’s latest and progressive design language. It offers extraordinary ride and comfort with a hard-to-jump width that extends up to 1,935mm. 295 mm of aisle space and a flat rear floor create great comfort for passengers sitting between the rear seats. The maximum trunk space of 1,422 liters can easily accommodate the family’s travel belongings, meeting the mobility needs of young families.

Pioneering technology that integrates humanity and intelligent technology

Currently, autopilot features and a smart cabin are important indicators to evaluate a car’s technology. The Ford Equator Sport is a smart and thoughtful “smart travel buddy” with the Ford Co-Pilot 360™ intelligent driver assistance system that adopts millimeter wave radar plus a vision synthesis solution. The system offers a new driving experience through a series of advanced technologies such as LRAS, DCLC and APA 5.0. These two 12.3-inch smart widescreen monitors. Tencent TAI 4.0 smart car system, AR real-time navigation and in-car version of WeChat are perfect choices for savvy smartphone users. The most interactive information system connected to the Internet Vehicles and child seats provides peace of mind for parents traveling with their children.

High quality that perfectly balances Ford’s DNA and user needs

As for the powertrain, the Ford Equator Sport comes standard with the Ford EcoBoost®170 engine with 125 kW of maximum power and 260 Nm of peak torque. The Honeywell low-inertia high-speed turbocharger significantly improves intake efficiency. The engine works with the third generation Magna wet 7 DCT with up to 97% transmission efficiency to strike the perfect balance between powerful performance and fuel efficiency. For active and passive safety, standard 1500 MPa high-strength boron steel is matched to the strength class of aircraft landing gear. Six airbags provide comprehensive protection for the driver and passenger. The class-leading 6.4-degree front blind spot provides wider driving visibility and greater comfort in all road conditions ahead.

Redefining user service scenes to challenge new service benchmarks

JMC Ford Technology Ford Experience Stores’ first home space redefines the landscape of user service and PV consumption by creating an immersive, comfortable, and home-like space. More than 180 Home Space Stores have opened, covering more than 150 cities across the country. JMC Ford Technology has also launched a completely upgraded “Always On” user experience plan that offers comfort, hospitality and dedicated, thoughtful care.

VIP guests reveal fearless challenger at Challenge Night

The Ford Equator Sport aims to challenge traditional notions and explore the unknown. Challenge Night was an evening to remember. Ford Product Spokesperson Equator Sports Shin, Brand Friend and Architect Shuhei Aoyama, and many distinguished guests, including automotive KOLs and technology experts, gathered online to witness. ​The highlight moment of the Ford Equator Sport.

Henry Bernardo of the Ford design team said, based on Ford China’s new design philosophy of progressive energy in power, the team developed the Equator Sport, with three core philosophies of agility, responsiveness and command for youth and beyond. energetic expression. For tech-savvy professionals, the Ford Equator Sport really gives young people a sense of understanding. 

He encouraged them to put down their smartphones to enjoy the ride, connecting them to the world outside the cabin. In the opinion of car critics, beyond the challenge of winning cabin space, the Ford Equator Sport has a keen pricing strategy and excellent product performance, making it a formidable competitor on the road. 

Since its launch, Ford Equator Sport has attracted the attention of countless potential users. Shin, a strong challenger in the Chinese music scene and a spokesperson for Ford Equator Sport, is one of them. In his music career spanning more than two decades, Shin has constantly pushed boundaries in life and opened up a vast horizon with his wide voice. 

Shin’s unique creative DNA and the challenging spirit of the Ford Equator Sport are a perfect combination. The synergy between the product and the musician led to the release of the exclusive “A New Large Realm” theme song for the Ford Equator Sport. Shin performed the theme song during the launch event, sending greetings to users who will walk the paths ahead and explore life’s difficult possibilities.

Solid beliefs lead to tough actions in PV market

Chen Anning, President and CEO of Ford China, said that they are accelerating the transformation of our user-centric business in various ways, surpassing ourselves and moving forward a faithful way. While applying the company’s strategy and vision, their team will continue to deliver on the promise of Best of Ford, Best of China.

Faithful to this commitment, JMC Ford Technology challenges only the strongest. It inherits Ford’s pioneering and innovative genes, spanning a century of history, to make the most of Ford’s global management, R&D and design resources, and unique Ford advantages. in SUVs and pickup trucks, and relies on the smart manufacturing strengths of Ford’s Fushan Smart Factory to effectively build a strong product portfolio to fully meet the growing needs of users China for personalized vehicles.

As a joint venture brand that fully understands Chinese users, JMC Ford Technology breaks the boundaries of the norm and challenges the boundaries of tradition to continue to improve its products. The distinctive Ford Equator Sport enters the market boldly and will open up a new landscape. It is intended to create a big buzz as a younger, more personable, sincere and progressive SUV, as well as redefine the value of mainstream SUVs.

On March 28, the Ford Equator Sport, born as a challenger, embarked on an exciting journey to disrupt the SUV market. With a new venture spirit and new technology, JMC Ford Technology will take advantage of this opportunity to build a unique product line, based on the needs of Chinese users, entering the PV market like a competitor. redoubtable. They will continue to upgrade their differentiated services to treat our users with great hospitality, giving them a fresh, passionate, professional and “Ford Special” off-road lifestyle. separate”. They challenge us and we challenge this era.

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