This usually involves paying a brand with a much larger following to promote your product or service. It’s a great way to gain a large number of new followers quickly, providing that you create a strong call to action and the influencer’s audience is genuine. There is absolutely no reason for trying to get people to visit your Instagram feed unless it is truly spectacular from the outset. We know it’s new but people will not stay on the feed unless it captivates them immediately. Take the time to create some incredible images and hashtags, then start directing people to your Instagram like we said you should in the last section.
You can also use the 24-hour lifespan of Instagram Stories to your advantage by offering exclusive, limited-time deals on your Instagram Story. This will drive views and increase your follower count, as people won’t want to miss out on offers they can’t get anywhere else. If you’re short on ideas for your next Instagram Story, asking questions is a great way of deciding what content to publish next. Over 70% of Instagram users watch stories daily and mobile video consumption is doubling year on year. This means that if you’re not already making Instagram Stories, you should be.
Start experimenting with how many posts you’re sharing per day and keep track in a spreadsheet. Use the data to determine whether you need to pump up or scale back on your posting frequency. Ask a marketer how often you should be posting on Facebook and they’ll probably tell you two posts per day is the sweet spot. The first benefit on our list is simple but highly practical.
From stories, to static posts, engagement to private messaging, Instagram is bred for making businesses tick. If you share a similar audience demographic with another brand on Instagram, try building out your community by featuring that brand. If you can organize a cross-promotion with the other brand, you and your audience are both set to win big. Your audience gets introduced to another awesome product, and another brand gets exposure, and they’ll feature your brand on their account. The only rule in social media is that you should only post content that is engaging, entertaining and useful to your followers. Quality will always win over quantity in social media marketing.
Creating an editorial calendar can help you save time and manage your Instagram presence. Fill in your calendar with some Instagram post types and plan your captions, hashtags, and posting times in advance. Post product teasers to urge people to buy your products or services without being overly pushy. They’ll be more likely to buy if they don’t feel pressured.
People will start returning and tagging if they feel you have a genuine voice, and you’re putting the effort in. They will also appreciate a consistent voice, especially so, if you have a number of contributors. If you’re going to go down this road, think about a future campaign that you have in mind, or a part of the ethos and spirit that your brand has, and then make that your account name. Corner it as soon as possible with a hashtag and you will have something that will help drive even more people to your account, as long as you’ve mastered hashtags, that is. If you want to grow your Instagram presence, it is an absolute Instagram best practice to use hashtags. A study by Simply Measured found that Instagram posts with at least one hashtag get 12.6 percent more engagement than those without any.
But product teaser posts are a simple way to talk about your product and increase excitement without looking like you’re trying too hard. The more that you know about how users are interacting with your posts, the better you can adjust your content to boost engagement. Essentially, Instagram’s Shopping features allow brands to turn their Instagram profile into an eCommerce store. With in-app product search and discovery features, you can streamline the path to purchase and boost conversions for your latest product release too. Read more about buy real instagram followers here. Sending sneak peeks of your upcoming product to a handful of targeted influencers for use in sponsored posts or partner Instagram content . Recent research into the cost of influencer marketing reveals that cost is really dependent on the size of each influencer’s network.
Before you can pin a Story Highlight to a Highlight, it must have been previously posted . Standard overhead lighting casts harsh shadows and highlights in your images, resulting in undesirable dark and light regions. To avoid this, make use of soft natural light wherever possible. Take photos adjacent to a window, and for outdoor shots, the half-hour before sunset and after sunrise, when the sun is low on the horizon, often provides the most spectacular lighting. We’re drawn to folks who have a natural talent for telling stories, whether they’re tragic or humorous.