The Real Difference Between Instagram Reels and Video

Apart from the captions, you can also insert decorative text on the video itself. Just don’t cover up too much of what you actually want to show in your video. Make sure you use a camera phone that captures high-quality videos, or that your stock footage is also high resolution.

This goes hand in hand with greater Instagram reach, too. Both types of content can earn reach depending on your industry and audience. Accounts of all shapes and sizes should be engaging with other Reels. Doing so increases your likelihood of getting served to your target audience. Read more about here. Instagram serves content based on factors related to your account activity and interactions.

Stickers aren’t new to Instagram — business and personal users already include them in Stories. Because they typically attract more engagement from followers or your audience. When Instagram launched Reels in August 2020, they expected personal users to embrace the unique opportunity to grow their audiences.

Guides will appear on your profile on the tab between IGTV and your tagged photos, allowing your audience to access them at any time. Establishing colors for your podcast brand will be particularly useful here. Well, you will continually use that color scheme when creating graphics for your feed. Think of the vibes you want to give off from your account. Colors elicit emotions and feelings, plus they convey certain information.

Instagram reels are poised for enormous growth on the platform. Thanks to Instagram’s capability to promote growing brand awareness, brands today see it as a perfect vehicle for promotions. Understanding the best time to post on Instagram becomes essential, as very less social platform offer such a cool brand promotion without sounding aggressive to customers. Remember that timeliness plays a big role in how Instagram promotes your posts. If you’re posting at times your users aren’t looking at Instagram, they may be unlikely to see your content.

Using these data, you will get valuable hints and information about the best time to post on Instagram for your audience. Make sure you use a business account, get to know your audience, make sure to completely fill out your profile, and try features likeInstagram Stories or Reels that help increase reach. Short-form video content has been a great vehicle for brands to get their content in front of followers.

This helps keep viewers engaged and interested in what your brand or your specific Reel is offering. Show videos that reveal the team behind the value your customers are receiving. This helps create an atmosphere where your customers feel engaged, seen, and included in the journey of the product or service from creation to consumption.

If you have not already set up a personal Instagram account you can start from scratch and simply indicate in the settings panel that you want to start an Instagram business account. According to Instagram’s internal data sources, over 200 million Instagram users visit at least one Instagram business profile every day. These stats tell you which posts are reaching your audience and which are falling flat. Instagram has increased its time limit for Reels from 60 seconds to 90 seconds.

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