Why Professional Certification in Digital Marketing Is Essential

A part-time Digital Marketing course Malaysia is now being offered by BrainStation, both online and at our campuses in New York, Toronto, and Vancouver. 

The intense, group-based training was created for businesses and people who want to keep current with the newest ideas, resources, and methods. If you’re not sure if this would be advantageous for you, keep reading to learn a few reasons why obtaining a certification in digital marketing could be what you need to become a digital leader.

Demand for Expertise in Digital Marketing is Growing 

Digital marketers are particularly affected by the lack of digital skills. 

A “great demand” for digital marketing specialists was noted in Mondo’s annual Tech and Digital Marketing Salary guide, with a 70% increase between 2016 and 2017. In contrast, a recent poll by Bullhorn revealed that 71% of respondents said it was difficult to locate marketing/creative experts qualified to fill their job opportunities. 

These businesses want to spend more money overall on digital marketing, even if they are having trouble finding the proper type of digital marketing skills. Eighty percent of marketing departments intended to boost their digital marketing expenses during the upcoming year, according to a recent Mondo research. 

That shouldn’t come as a shock. Digital advertising spending is predicted to increase from just 28.3 percent in 2014 to 44.9 percent of all U.S. advertising by 2020, according to eMarketer.

Companies Prioritise Training for Digital Marketing Skills 

Not only are businesses investing in digital marketing, they are also funding their digital marketers’ education. 

According to Maxie Friendly, a North American marketing and creative recruiting consultant with Smart Savvy + Associates, “the landscape of digital marketing is ever-changing.” “A certification programme is a fantastic method for marketing professionals to keep up to date, which is vital. This is especially true for executives who need to learn and use new technology and who began their careers with a more traditional marketing mix.

The greatest businesses are investing heavily in teaching and training employees in digital marketing abilities, according to a 2018 digital trends analysis by Adobe and Econsultancy, and they are reaping the rewards. 

In contrast to 23 percent of the organisations that didn’t do as well, the survey revealed that 45 percent of top-performing companies will spend considerably in digital education and skills over the coming year. Even businesses who aren’t at the forefront of digital marketing intend to start dedicating more funds; 66% of North American businesses said that they intended to raise their digital marketing spending in 2018, as opposed to only 6% who intended to cut back.

Additionally, those top businesses demand more of their digital marketing employees. According to the same Adobe/Econsultancy survey, 73 percent of respondents said their organisations were “combining digital marketing abilities with technology,” and those organisations had nearly double the likelihood of significantly exceeding their 2017 business goals (20 percent to 11 percent). 

Strong digital marketers take the time to comprehend the company’s commercial requirements before tailoring their strategies to meet certain objectives, according to Friendly. Plans and best practices for digital marketing are not universal. A master at this is a great digital marketer.

The sort of comprehensive skill set might be difficult to acquire, but a digital marketing school can assist. Using the Digital Marketing course from BrainStation as an example, professionals can learn how to develop a comprehensive marketing strategy that includes content creation and SEO, paid search and display advertising, data analysis and reports from Google Analytics, social media advertising, channel planning, content calendars, and budgeting, as well as the development, testing, and optimization of email marketing campaigns.

The truth is that modern digital marketers need to possess all those abilities. According to a research by the Economist Intelligence Unit and Marketo, marketers were actively seeking individuals with the following specific skills: data analysis (38%), strategy and planning (38%), and digital engagement (39%). (32 percent). 

According to the report, more than half of marketers believe that by 2020, the “Internet of Things,” a network of tools, appliances, cars, and other objects that continually share data, would alter marketing. In other words, it will be necessary for digital marketers to change and re-learn.

According to Miriam Groom, vice president of sales and marketing at Groom & Associates, a senior staffing and recruiting firm with offices in Toronto, Vancouver, Calgary, Ottawa, and Montreal, “Employers are seeking for digital marketers that are interested.” 

The digital marketer must be inquisitive enough to consider how they may first incorporate and then fully exploit this new technology because it is continually being brought to the realm of digital marketing.

This article is posted on LivesMage.

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