Your Guide to Using Instagram for Business

This understanding can come in handy when you want to help them via your products and the services you offer. To measure and keep track of your engagement rate on each of your posts, try an analytics tool like Iconosquare. GoPro’s Instagram shows off a creative, yet informative bio. Share with #GoPro.” You can also include one clickable link in your bio. Read more about buy followers instagram here. This is an important piece of real estate, so think through where you want your audience to go. GoPro opts for engaging their Instagram followers by sending them to their LinkinBio page.

You’re here to be active and engaging, so follow more people and get active! While there’s no ideal specific ratio for followers to followings, you should be following as many people as possible. Find new people to follow in your industry and start engaging with them.

This will help you to get new eyes on your Instagram account. Generally, you want to avoid hashtags that are over 200,000 in results. Easiest way for you to find out is by going to your instagram app, head to the search bar and type in your intended hashtag.

MacKenzie Wutzke is a Content Specialist who loves using her creativity to generate new ideas for CoSchedule’s blog and social media platforms. She believes in the power of words, and the impact they can have on people. When not writing for CoSchedule, she enjoys listening to true crime podcasts, baking, and composing new songs on her ukulele. Understand when your followers are the most active online, and then upload your content and maximize engagement. User-generated content can also get you in people’s feeds and attract more followers. So including customers’ brand-related content is a great way to interact with your followers.

Twitter even has a “What’s Happening” section on your homepage so you can see what consumers are saying about what’s trending. On the Veloce blog, you can read articles about marketing, business, social media, and everything in between, which will help you succeed in business and as a marketer. Captivating visuals grab attention and pull in new followers. But posting low-quality photos on Instagram is never a good idea. You don’t have to take a course or clock in hours of practice to learn to take good shots with your phone.

Organizing contests or giveaways can also be fun and entertaining. They help increase your engagement rate as potential customers will start engaging with your brand more in the hopes of winning something. Platforms like Grin and Buzzweb can make the job of finding relevant and trustworthy influencers easy for you.

Once you know the type of content that works best for your audience, create a content calendar. It’s also a good idea to experiment with your post timing. Find the times your followers are most responsive and schedule your posts accordingly. Have a visual approach that aligns with your brand’s personality, and stay on top of the trends and social events that involve your users. For inspiration, take a look at these great ideas for your brand’s social media content.

The visibility of each post will depend on the number of likes and comments it receives. Take the time to create content that will delight and engage your customers. To begin posting, download the IGTV app, create a channel, and upload a video between 15 seconds and 10 minutes in length. At this time, IGTV videos can only be viewed on mobile devices using the Instagram or IGTV app — the platform does not support desktop viewing.

Pin your favorite comments from other users, especially if they are creating a lot of engagement. Don’t be afraid to reach out to other brands to see if there’s a way that you can work together on Instagram. The right kind of collaboration could help everyone involved get more Instagram followers.

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